Responsibilities
- You will own the communications calendar: serving as the singular point for planning all PR and Communications as well as leading our very popular Play RA events
- You will also ideate and execute all brand collaborations to help us grow
- Work closely with Founder and PR agency to determine the right press strategy and list of brand partners to expand the brand presence further regionally, nationally and internationally
- Manage the external PR agency to execute this strategy
- Evaluate and execute affiliate programs as applicable
- Manage all aspects of the events from planning, publicizing, scheduling, coordinating and day-of execution
- Manage P&L of events in partnership with Finance
- Determine the right brand collaborations to achieve the strategic goals set by the Founder
- Outreach and set up these collaborations
- Lead the coordination efforts across the company to execute collaborations
- Set and track KPIs for the collaborations
- Own the overall communications calendar in partnership with merchandising and E-Commerce and the Digital/ CRM marketing manager
- Plan campaigns to support collections and events
- Define messaging for all campaigns, including briefs for creative team to execute and coordinate integrated execution across all channels
- Support our Founder and CEO in driving growth at the company
- Act as a thought partner with rest of organization: Innovate and collaborate
- Serve as a custodian of the brand
- Manage and mentor the Marketing Coordinator
Qualifications
- 7-10 years of experience in a brand marketing role at a consumer company
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