Careers

Director of eCommerce & Growth Marketing

Roxanne Assoulin | New York, NY

In-office Monday–Thursday, work-from-home Fridays | $160,000–$185,000

About Roxanne Assoulin

Roxanne Assoulin is a New York-based jewelry brand founded by its namesake designer, who brings over four

decades of experience in the fashion industry. Known for bold color, playful design, and an accessible price point,

the brand has built a loyal, multigenerational following with its signature stackable bracelets and customizable

pieces. With a flagship store on Madison Avenue, a thriving DTC business on Shopify (the substantial majority of

revenue), and stockists including NET-A-PORTER, Shopbop, and Nordstrom, the brand is in a significant growth

phase. The product is deeply customizable — the catalog spans millions of SKU combinations — and ecommerce

and growth marketing are where the company is investing most.

The Role

This is a newly created senior role at the intersection of ecommerce and performance marketing, reporting

directly to the Founder/CEO. The brand has a beloved identity, real momentum, and a Shopify business that has

grown remarkably — honestly, faster than the infrastructure behind it. That's where you come in: a hands-on

Director who can own the storefront end-to-end and build out the growth and measurement function that this

business is ready for.

You'd be the founding leader of this function. On day one, you'll work with a set of excellent external partners —

a paid media agency we trust, a Shopify development partner on retainer, and freelance specialists — alongside

close internal collaborators in product, creative, and retail. As the function grows (and it will), you'll have a real

voice in shaping the team that gets built around you. We think that's one of the best parts of this role: you get to

build it your way, rather than inherit someone else's machine.

What You'll Own

eCommerce & Shopify

• Hands-on ownership of the Shopify storefront — site architecture, product catalog management, on-site

merchandising, and collection strategy. We really do mean hands-on: our dream candidate is a bit of a

Shopify wizard who has built and run storefronts themselves, and loves the craft of it.

• The day-to-day care of the catalog — product uploads, SKU and variant management, bundle

configuration, and keeping our sales channels (Shop, Instagram, Facebook) in sync. Our customizable

product makes this more interesting than most brands', and while the team grows, this work sits with this

role.

• Conversion rate optimization — A/B testing, PDP and checkout improvements, landing pages, and session

analysis to maximize revenue per session.

• Partnership with our Shopify development team — owning the project backlog, prioritizing retainer hours,

and guiding projects like navigation redesign, PLP improvements, accessibility, and app ecosystem decisions

(reviews, upsell, search, personalization).• Helping shape a full rebrand and site redesign — a brand refresh is underway, with a new site planned to

follow in 2027. This role is the commercial and UX anchor of that project: making sure what ships is as good

at converting as it is beautiful.

Growth & Performance Marketing

• The growth roadmap — defining the channel mix that drives profitable revenue, and bringing all things

digital under one roof for the first time.

• Paid media through our agency — we have a strong external partner running Meta and Google. You don't

need to be a hands-on-keyboard media buyer; you do need to set strategy, guide the partnership, own the

creative feedback loop, and push on CAC, ROAS, and incrementality.

• CRM, lifecycle, and retention — hands-on ownership of email (Klaviyo) and SMS (Attentive): strategy,

segmentation, flows, and calendar, plus strengthening foundations like in-store email capture. Growing LTV

and building our retention muscle is a core part of the mandate.

• Giving our affiliate program the attention it deserves — it hasn't had a dedicated owner, so the first step is

a thoughtful audit and cleanup; from there, it's yours to grow.

• SEO foundations — bringing technical and on-page SEO discipline to a site and copy process that hasn't had

it before, in close partnership with the creative team.

• Building our measurement practice — reporting here is early-days, which means you get to design it: the

dashboards, the weekly trading rhythm, and the shared language that make ecommerce and marketing

data-driven — including clean visibility into store versus ecommerce performance.

How You'll Be Set Up

• You'll report directly to the Founder/CEO.

• You'll start without direct reports — your "team" at first is our agencies, development partner, and

freelance specialists, plus wonderful internal collaborators: our senior product manager (who runs the

marketing calendar and launches), our art director, and our graphic designer.

• There's a clear path to building headcount as the business scales — and you'll help shape what gets hired

and when.

• We're an in-person team: Monday through Thursday in our New York studio, with Fridays from home. Being

together is a big part of how ideas happen here, and we love it that way.

What We're Looking For

• 5+ years of ecommerce and digital marketing experience, with 2+ years at a senior manager or director

level owning both strategy and hands-on execution.

• Deep, hands-on Shopify expertise — you've built, managed, and optimized Shopify storefronts directly,

including the nitty-gritty (catalog, variants, apps, integrations). Of everything on this list, this matters most.

• Strong CRO instincts — you know how to read session data, form a hypothesis, run a test, and ship a

winner.

• Hands-on Klaviyo and Attentive experience (or equivalent) for lifecycle and retention.

• Fluency in performance marketing — enough depth in paid social and search to guide an agency, ask sharp

questions about attribution, and design incrementality tests. You don't need to have run the ads yourself

recently.

• A builder's spirit — you enjoy creating reporting, process, and structure where it doesn't exist yet, and

you've thrived in scrappy, entrepreneurial environments.• Highly analytical and comfortable owning the numbers, with the taste and brand instincts to thrive in a

founder-led creative culture — every ad, email, and PDP is also a brand impression.

• A warm, collaborative style and steady confidence — someone who communicates openly, takes feedback

in stride, and enjoys earning trust with a deeply involved creative founder.

• Background in fashion, jewelry, accessories, or lifestyle brands strongly preferred.

Why This Role

• The business is working — growth is strong and the product sells itself when people find it — and it's gotten

here with almost no formal growth function. You get to build that function from the ground up, and make it

yours.

• You'll own the full ecommerce and growth agenda at a brand with a devoted following, with a rebrand and

site redesign ahead of you to shape.

• You'll work directly with a founder with a genuine creative vision who is actively making room for senior

partners she trusts — which means real scope and real delegation.

• A brand in growth mode, not maintenance mode — with the energy, urgency, and warmth of a team that

loves what it makes.

Retail Associate — Madison Avenue Flagship

1069 Madison Avenue, New York City Full-Time / Part-Time · In-Person

We're Roxanne Assoulin — a New York jewelry brand built on color, happiness, and the belief that the right piece can turn a whole day around. People don't just buy our pieces. They stack them, layer them, gift them, and come back for more. Our Madison Avenue flagship is the brand at full volume: walls of color, a charm bar where you can build something that's yours alone, and a steady stream of people who walk in curious and walk out smiling.

We're looking for someone to be the heart of that room.

The job

You're the first hello. Some guests come in for a gift and leave with a stack of their own. Some come straight to the charm bar with a plan. Some just wander in off Madison because the window made them happy. Your job is to meet all of them where they are — style them, tell them the story behind what they're holding, and make sure the visit is the best part of their errand run.

The day-to-day looks like this:

- Styling clients on the floor and at the charm bar — helping them mix, layer, and build their own RA look (there's a real art to a good stack, and you'll learn it).

- Getting to know our regulars — remembering the piece they bought last month, letting them know when something they'd love arrives, making first-timers feel like regulars too.

- Keeping the store beautiful: color in order, charm bar stocked and inviting, every corner ready for whoever walks in next.

- Handling checkout smoothly (we're on Shopify POS — easy to learn) and pitching in on events, trunk shows, and the occasional pop-up.

You

You don't need a jewelry résumé. You need warmth that can't be faked, an eye for what looks good, and real joy in making someone's day. Our favorite people are the ones clients mention by name in five-star reviews. A year or so in retail or hospitality helps; loving people and beautiful things matters more. Weekends and holidays are part of retail life on Madison — we'll need you for some of them.

The details

Full-time and part-time schedules available. Compensation based on experience, with room to grow — and extra hours during events and the holiday season if you want them. You'll report to our Retail Operations Manager and work alongside a small, close, genuinely fun team.

To apply

Send your resume and a few lines about why you love Roxanne Assoulin. (We read every one — the few lines usually tell us more than the resume.)

Social Media Editor
Roxanne Assoulin — New York, NY
Department: Marketing & Creative

About Roxanne Assoulin
Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands-on culture and a shared commitment to building something special, together.

The Role
We’re seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand’s voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, TikTok, and Pinterest.

The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director.

Responsibilities

Editorial Direction & Brand Voice
— Own the brand’s tone, copy, and storytelling across all social channels
— Write captions and social copy that reflect RA’s voice (playful, warm, human)
— Guard brand consistency and elevate creative standards across every post
— Translate brand priorities into compelling narratives, visually and verbally
— Develop social-first concepts for product launches and brand moments

Content Creation & Curation
— Capture and edit short-form content (Reels/TikTok) with a strong visual POV
— Plan and produce scrappy, native content that feels real and unpolished-in-the-right-way
— Curate UGC and brand-adjacent content that aligns with RA’s world
— Assist on content capture days and photoshoots; manage shot lists + BTS capture
— Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities

Publishing & Engagement
— Publish content directly and ensure quality control across platforms
— Monitor community engagement and surface themes/opportunities to the team
— Identify relevant trends, audio, formats, and creative references; adapt them to RA

Insights & Collaboration
— Track weekly performance and content learnings; share insights with Marketing + E-Comm
— Collaborate cross-functionally to support storytelling for retail, wholesale, CX, and brand initiatives
— Partner with the Founder & Creative Director to explore new creative directions

Who You Are
— 5+ years of professional experience in social media, editorial, content, or digital storytelling
— Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred
— A strong editor — visually and verbally — with a point of view and taste level
— Proficient in iPhone content creation, Reels/TikTok editing tools (CapCut preferred)
— Culturally plugged in; understands internet trends without chasing them
— Proactive communicator; thrives in a fast-moving, founder-led environment
— Organized, collaborative, solutions-oriented, and steady under pressure
— Hands-on — no job is too big or small; you’re willing to jump in

Tools & Platforms
— Instagram, TikTok, Pinterest
— CapCut, Canva (Adobe Suite is a plus)
— Later/Planoly or similar scheduling tools
— Google Workspace + Slack
— Shopify familiarity helpful but not required

Success in This Role Looks Like
— Clear and consistent brand storytelling across platforms
— Increased engagement, saves, and social-led traffic
— Content that supports product storytelling and business priorities
— Strong collaborative flow with Marketing, E-Com, and Creative

Compensation & Benefits
— Salary range: $90,000–$110,000 (commensurate with experience)

—Competitive health, wellness, and supplemental insurance options
— 401(k) retirement plan
— Paid time off, sick days, and company holidays
— Commuter and transit benefits
— Employee discounts and product access
— Opportunities for growth, training, and development