Responsibilities

• Strategize and produce cross-platform social media content across Instagram, TikTok, Facebook, Pinterest, and other emerging platforms, with an emphasis on Instagram & TikTok
• Create and build strong social performance in key brand metrics including engagement, reach, impressions, positive net sentiment, response rate
• Manage social content, story-telling, brand initiatives, and content calendar with cross-functional partners
• Manage influencer outreach and partnerships, gifting, and PR requests
• Leverage consumer insights and post performance when developing content and briefs, reporting out on this performance to cross-functional stakeholders
• Create copy for all social posts in accordance with brand tone of voice
• Establish a social commerce strategy to drive sales across key digital channels

Qualifications

• 3-5 years of experience in social media marketing, preferably within fashion or accessories
• Deep understanding across all social platforms, with strong knowledge of TikTok, Instagram, Facebook, Pinterest, and a keen eye for emerging platforms
• Experience with influencer outreach, influencer partnerships, gifting and PR requests
• Experience with social media content production, calendar management, shot lists, etc
• Social Media analytical reporting experience
• Strong written communication skills, including copywriting, proofreading, and editing
• Strong attention-to-detail enabling you to manage multiple projects at one time and achieve deadlines
• Solutions-oriented problem-solver, creative and curious mindset