Responsibilities

• Strategize and produce cross-platform social media content across Instagram, TikTok, Facebook, Pinterest, and other emerging platforms, with an emphasis on Instagram & TikTok
• Create and build strong social performance in key brand metrics including engagement, reach, impressions, positive net sentiment, response rate
• Manage social content, story-telling, brand initiatives, and content calendar with cross-functional partners
• Manage influencer outreach and partnerships, gifting, and PR requests
• Leverage consumer insights and post performance when developing content and briefs, reporting out on this performance to cross-functional stakeholders
• Create copy for all social posts in accordance with brand tone of voice
• Establish a social commerce strategy to drive sales across key digital channels

Qualifications

• 3-5 years of experience in social media marketing, preferably within fashion or accessories
• Deep understanding across all social platforms, with strong knowledge of TikTok, Instagram, Facebook, Pinterest, and a keen eye for emerging platforms
• Experience with influencer outreach, influencer partnerships, gifting and PR requests
• Experience with social media content production, calendar management, shot lists, etc
• Social Media analytical reporting experience
• Strong written communication skills, including copywriting, proofreading, and editing
• Strong attention-to-detail enabling you to manage multiple projects at one time and achieve deadlines
• Solutions-oriented problem-solver, creative and curious mindset

Opportunity

Roxanne Assoulin is looking for an Director of E-Commerce to positively impact the customer journey and grow sales for their DTC website. You will strategize, define, and execute the digital roadmap for RA.com and be the primary stakeholder for all our digital sales channels. We’re a small team and your impact will be profound and clear.

Responsibilities

• Strategize, define, and execute the digital roadmap for RA.com, aligning the company’s overarching goals with the needs of the business and relevant ecommerce trends
• Responsible for the site merchandising of all existing and upcoming launches. This encompasses managing the digital launch calendar, coordinating product photography, partnering with necessary parties on product naming and copy, and uploading product to the website platform
• Utilize A/B testing and general site analytics to improve the customer experience and ultimately improve conversion and other KPIs.
• Partner with the Marketing and Creative teams on regularly updating content on the site, aligned with the company’s marketing calendar.
• Partner with the Marketing and Creative teams on weekly email campaigns, as well as triggered responses to drive sales
• Work with our 3^rd party agency (currently Corra) to debug, optimize, and constantly improve site features
• Work with our 3^rd party agency on any additional projects relevant to website performance
• Partner with cross-functional teams to identify, develop and execute initiatives to drive brand awareness, acquisition and positive customer experience
• Manage Farfetch account and work with 3^rd party teams to improve sales
• Manage the CX and fulfillment team, responsible for improving customer satisfaction
• Partner with the Director of Merchandise Planning on inventory management and stock integrity
• Provide thoughtful and analytical business recaps, as well as business suggestions and additional tests to constantly improve

Qualifications

• 4+ years experience in eCommerce at lifestyle or fashion brand, preferably DTC
• Deep understanding of eCommerce merchandising, website development trends and practices, and project management
• Proficient in Shopify Plus and familiar with other eCommerce platforms
• Proficient in Google Analytics, Hotjar, or similar programs
• Familiarity with agile development and working with a 3^rd party development agency on site optimizations and debugging
• Familiarity with additional marketplaces and sales channels such as Farfetch and Instagram Checkout
• Comfortable with utilizing various project management and online tools such as, but not limited to: Jira, Asana, Hive, InDesign, GSuite, Active Collab
• Familiarity with an EMP such as Klaviyo
• Strong and positive work ethic; scrappy and entrepreneurial
• Bachelor’s Degree required

About Us

We are a fast-growing DTC brand, based in NYC on a mission to create jewelry that makes people smile! Founded by industry veteran Roxanne Assoulin, our purpose is to make the world a little bit brighter, bracelet by bracelet.