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Founder & Creative Director: Roxanne Assoulin

Brand Marketing Consultants

Role Overview

Roxanne Assoulin is seeking an experienced and highly creative Head of Content to lead and evolve the brand’s global content and storytelling strategy. This role sits at the intersection of brand, marketing, creative and production, with strategic responsibility for developing and executing the content plan in close partnership with the Brand Marketing Director consultants.

You will work collaboratively to shape the overarching content strategy and then take full ownership of translating that strategy into a best-in-class, executable master content plan, delivering consistently across all digital and physical touchpoints.

This is a senior leadership role requiring exceptional taste, strategic thinking, operational rigour and the ability to collaborate closely with Roxanne and senior stakeholders across the business—while always keeping the customer at the forefront.

Key Responsibilities

Brand & Content Strategy

- Own and execute the global content and brand marketing strategy, translating overarching business and brand objectives into a clear, actionable master content plan

- Maintain strategic ownership of the end-to-end content calendar, ensuring alignment across launches, campaigns, cultural moments and commercial priorities

- Ensure all content reflects and evolves the Roxanne Assoulin brand identity, tone of voice and visual language, with consistency across every touchpoint

- Act as the guardian of brand voice and content quality across all digital and physical platforms globally

Content Creation & Shoot Oversight

- Oversee the shoot planning process end-to-end, from concept development and briefing through production and final delivery

- Ensure content creation is optimised for all channels (web, mobile, social, email, paid media, in-store, wholesale, PR and packaging) while maintaining creative integrity

- Manage and control shoot production budgets, delivering best-in-class output within agreed financial parameters

- Partner closely with Roxanne to ensure all content aligns with the brand’s art direction, vision and creative standards

Editorial

- Oversee and manage all elements of our tone of voice & storytelling across all digital and physical platforms globally, including web, mobile, social, email and other marketing content

- Drive strategic direction of all elements of RA global tone of voice. You’ll review and redefine the way we talk to our customer to ensure it elevates our brand proposition to maximise sales and revenue opportunities

- Working very closely with the team and brand consultants, you’ll execute strategy into the master plan and have ownership of the overall content calendar, always keeping the customer at the forefront of plans. You’ll bring together key Senior stakeholders across the business to further shape, organise and ensure delivery against the plan

- Conduct a strategic review of ways of working with teams to streamline workload and extend visibility of content, with an emphasis on quality

- Act as the guardian across all written content on all digital and physical platforms, ensuring that it is delivered consistently across every touchpoint

- Use your network and experience to commission freelance talent where needed

- Ensure seamless, consistent execution across platforms while tailoring content to optimize performance and engagement by channel

Stakeholder Leadership & Ways of Working

- Bring together senior stakeholders across marketing, e-commerce, merchandising, PR, wholesale and operations to align priorities and ensure delivery against the master plan

- Conduct a strategic review of ways of working, identifying opportunities to streamline processes, reduce inefficiencies and increase visibility of content across teams

- Champion a culture of quality, collaboration and creative excellence, balancing speed with craft and attention to detail

Talent, Network & Production

- Leverage your extensive creative network to commission world-class freelance talent (photographers, directors, stylists, writers, designers, producers) in line with budget and brand needs

- Build and manage strong external relationships to support a flexible, scalable content model

- Ensure all commissioned work meets Roxanne Assoulin’s creative standards and contributes to a cohesive brand world

Customer-Centric Focus

- Keep the customer at the heart of all content decisions, ensuring storytelling resonates emotionally while supporting conversion and retention

- Use insights, performance data and customer feedback to continuously refine content strategy and execution

Skills & Experience

- Proven experience in a senior brand, content or marketing leadership role within fashion, luxury, lifestyle or premium consumer brands

- Strong background in content strategy, shoot production and creative direction, with a highly developed visual and editorial eye

- Deep understanding of multi-channel content ecosystems and how to optimize content across platforms without diluting brand identity

- Demonstrated experience managing budgets, timelines and complex creative projects

- Exceptional understanding of tone of voice, storytelling and brand guardianship

- Strong leadership and stakeholder management skills, with the ability to influence at senior level

- Highly organized, strategic thinker able to move seamlessly between big-picture vision and hands-on execution

- Established network of best-in-class creative talent

- Passion for jewelery, fashion, culture and brand-building

Personal Attributes

- Impeccable taste and attention to detail

- Collaborative, calm and confident leadership style

- Commercially aware yet creatively driven

- Comfortable working in a founder-led, fast-moving environment

- Customer-obsessed and deeply brand-protective

Compensation & Benefits

— $150,000 - $175,000 (commensurate with experience)

— Competitive health, wellness, and supplemental insurance options
— 401(k) retirement plan
— Paid time off, sick days, and company holidays
— Commuter and transit benefits
— Employee discounts and product access
— Opportunities for growth, training, and development

Location: New York, NY
Type: Full-Time, In-Person

About Roxanne Assoulin
Roxanne Assoulin is a joyful New York–based jewelry brand celebrated for color, simplicity, and heart. Our pieces are designed to make people smile — and our visuals reflect that same sense of optimism, warmth, and creativity.

The Role
We’re looking for a Graphic Designer with strong creative instincts, excellent taste, and a genuine love for visual storytelling. This role will collaborate closely with our Director of Marketing, E-Commerce team, and Founder/Creative Director to bring the brand’s voice and vision to life across all touchpoints — from campaigns and social to packaging and pop-ups.

You’ll play a key role in evolving and maintaining Roxanne Assoulin’s visual identity, creating beautiful, conversion-driven assets that are consistent, modern, and full of heart.

What You’ll Do
— Design digital and print assets for email marketing, social media, website, ads, packaging, and pop-up activations
— Partner with Marketing and E-Commerce to create high-impact, conversion-driven assets that maintain brand integrity
— Develop creative direction for photoshoots, including composition references, shot lists, and post-production guidelines
— Evolve and maintain the brand’s visual identity to ensure a consistent tone and high standard of design across all channels
— Collaborate on seasonal creative concepts, moodboards, and storytelling direction
— Optimize creative for performance (understanding how visuals connect to engagement and sales)
— Organize and manage design files, templates, and asset libraries for cross-team use

You’ll Bring
— 4–6 years of experience in graphic design (fashion, lifestyle, or beauty preferred)
— Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
— Excellent sense of typography, composition, and brand storytelling
— Comfort collaborating with cross-functional partners while managing multiple deadlines
— Strong communication skills and a collaborative, can-do energy
— Bonus: Experience with Shopify, light motion design, or photo editing/retouching

Why You’ll Love It Here
— You’ll work directly with our Founder and Marketing team to shape the creative future of the brand
— You’ll be part of a small, joyful, and fast-moving team that values heart, humor, and great ideas
— Every project — from a campaign to a pop-up — is an opportunity to make people smile

Compensation

—Salary range $75,000 - $90,000 (commensurate with experience)

—Competitive health, wellness, and supplemental insurance options
— 401(k) retirement plan
— Paid time off, sick days, and company holidays
— Commuter and transit benefits
— Employee discounts and product access
— Opportunities for growth, training, and development

Social Media Editor
Roxanne Assoulin — New York, NY
Department: Marketing & Creative

About Roxanne Assoulin
Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands-on culture and a shared commitment to building something special, together.

The Role
We’re seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand’s voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, TikTok, and Pinterest.

The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director.

Responsibilities

Editorial Direction & Brand Voice
— Own the brand’s tone, copy, and storytelling across all social channels
— Write captions and social copy that reflect RA’s voice (playful, warm, human)
— Guard brand consistency and elevate creative standards across every post
— Translate brand priorities into compelling narratives, visually and verbally
— Develop social-first concepts for product launches and brand moments

Content Creation & Curation
— Capture and edit short-form content (Reels/TikTok) with a strong visual POV
— Plan and produce scrappy, native content that feels real and unpolished-in-the-right-way
— Curate UGC and brand-adjacent content that aligns with RA’s world
— Assist on content capture days and photoshoots; manage shot lists + BTS capture
— Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities

Publishing & Engagement
— Publish content directly and ensure quality control across platforms
— Monitor community engagement and surface themes/opportunities to the team
— Identify relevant trends, audio, formats, and creative references; adapt them to RA

Insights & Collaboration
— Track weekly performance and content learnings; share insights with Marketing + E-Comm
— Collaborate cross-functionally to support storytelling for retail, wholesale, CX, and brand initiatives
— Partner with the Founder & Creative Director to explore new creative directions

Who You Are
— 5+ years of professional experience in social media, editorial, content, or digital storytelling
— Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred
— A strong editor — visually and verbally — with a point of view and taste level
— Proficient in iPhone content creation, Reels/TikTok editing tools (CapCut preferred)
— Culturally plugged in; understands internet trends without chasing them
— Proactive communicator; thrives in a fast-moving, founder-led environment
— Organized, collaborative, solutions-oriented, and steady under pressure
— Hands-on — no job is too big or small; you’re willing to jump in

Tools & Platforms
— Instagram, TikTok, Pinterest
— CapCut, Canva (Adobe Suite is a plus)
— Later/Planoly or similar scheduling tools
— Google Workspace + Slack
— Shopify familiarity helpful but not required

Success in This Role Looks Like
— Clear and consistent brand storytelling across platforms
— Increased engagement, saves, and social-led traffic
— Content that supports product storytelling and business priorities
— Strong collaborative flow with Marketing, E-Com, and Creative

Compensation & Benefits
— Salary range: $90,000–$110,000 (commensurate with experience)

—Competitive health, wellness, and supplemental insurance options
— 401(k) retirement plan
— Paid time off, sick days, and company holidays
— Commuter and transit benefits
— Employee discounts and product access
— Opportunities for growth, training, and development

Location: New York City (Flagship Store)
Role Type: Full-Time, In-Person
Seniority: Leadership / Store Opening Experience Required

About Roxanne Assoulin
Roxanne Assoulin is a jewelry and lifestyle brand founded on joy, simplicity, and a deep belief that design should be accessible, fun, and full of heart. We are at an exciting moment in our growth — expanding into new categories, opening our flagship retail store, and building a team of leaders who want to shape the future with us.

About the Role
We are seeking an experienced Flagship Store Manager to lead the launch and ongoing success of our first-ever brick-and-mortar store. This role is the heartbeat of our brand experience—the person who will help bring Roxanne Assoulin to life in a physical space and set the tone for what retail means to us.

This is a leadership position for someone who:
— Has experience opening stores (non-negotiable)
— Thrives in fast-growing environments
— Loves retail and building teams
— Wants to grow with a brand and build something meaningful
— Understands creativity + operations, not just one or the other

If you are someone who leads from the floor, champions culture, and loves the details, this is an exciting opportunity to build with us.

Key Responsibilities

Store Opening & Launch
— Lead and execute all pre-opening tasks in partnership with the Chief of Staff and Founder: store setup, merchandising, inventory flow, policies, staffing, and onboarding.
— Develop and document all retail SOPs including sales, service standards, cash handling, opening/closing, visual resets, UGC content guidelines, and event procedures.
— Partner with leadership to create a launch calendar for the first 90 days.

Retail Leadership & Team Building
— Hire, train, schedule, and manage the store team with clarity and compassion.
— Foster a culture of accountability, creative problem solving, and optimism.
— Conduct ongoing coaching, feedback, performance reviews, and role clarity conversations.
— Own staffing plans and weekly payroll approvals in partnership with operations.

Customer Experience & Brand Representation
— Deliver best-in-class service rooted in warmth, radical hospitality, and connection.
— Be the face of the brand in the store — lead from the floor, always.
— Maintain brand voice and tone across in-store interactions.
— Manage VIP appointments, private shopping, styling sessions, charm bar activations, and experiential retail moments.

Store Operations & Business Performance
— Own weekly and monthly store performance metrics: sales, conversion, UPT, AOV, return rates, inventory health.
— Manage Shopify POS operations and reconcile reporting daily.
— Maintain immaculate inventory standards; coordinate with fulfillment and planning teams.
— Drive commercial performance through storytelling, merchandising changes, and real-time problem solving.

Visual Merchandising & Brand Presentation
— Maintain visual standards that reflect our brand DNA — simple, joyful, elevated.
— Build merchandising strategies based on data + instinct; collaborate with Marketing & Creative.
— Oversee floor moves, product launches, window installations, and seasonal changeovers.

Community, Events & Growth
— Partner with the founder and team to pilot experiential retail concepts, pop-ups, trunk shows, and workshops.
— Build relationships with local customers, hotels, stylists, concierges, and neighborhood partners.
— Capture learnings from in-store behavior to help shape future retail expansion.

Who You Are
— 5+ years in retail leadership, including store openings.
— Has built and scaled teams with heart and accountability.
— Obsessed with customer experience and hospitality.
— KPI-driven and comfortable with reporting, planning, and problem solving.
— Thrives in creative environments and doesn’t need rigid instruction.
— Loves building — excited, not intimidated, by a growing brand.

Compensation
— Salary Range: $80,000–$110,000 based on experience
— Competitive health, wellness, and supplemental insurance options
— 401(k) retirement plan
— Paid time off, sick days, and company holidays
— Commuter and transit benefits
— Employee discounts and product access
— Opportunities for growth, training, and development