Digital Marketing Manager

Opportunity

Roxanne Assoulin is looking for a Digital Marketing Manager to lead all acquisition and retention efforts at our fast-growing company. You will set the customer-oriented marketing strategy to meet the brand’s growth goals and then execute that strategy. We’re a small team and your impact will be profound and clear.

If you are energized about the idea of working with a brand with a heart that makes beautiful products, and rolling up your sleeves to shape its growth, this is an exciting opportunity for you!

This role reports to the Founder and CEO and is based out of the Nomad HQ of the company.

Responsibilities

Retention

  • Set overarching CRM strategy to achieve sales and brand goals

  • Define end to end customer lifecycle milestones and brand touchpoints

  • Define relevant customer segments and goals by each segment

  • Decide on right channels and frequency of each to outreach to customers: Email, SMS, Direct Mail, etc.

  • Partner with Creative, Merchandising and E-Commerce teams to determine ongoing Email cadence and messaging

  • Manage EMS account, including email scheduling, customer database, and sign-up forms

  • Set overall KPIs for performance, analyze performance and report on progress

  • Actively A/B test and funnel feedback into updating strategy

 

Acquisition

  • Define acquisition strategy: approach and goals by channel

  • Manage external digital agency to execute approach

  • Partner with Creative to ensure availability of the right assets to support Paid efforts

  • Set overall KPIs, analyze performance and report on progress

  • Actively test and learn to adjust spend levels and approach as appropriate

 

Marketing Leadership

  • Support our Founder and CEO in driving growth at the company

  • Act as a thought partner with rest of organization: Innovate and collaborate

  • Serve as a custodian of the brand

Qualifications
  • 5+ years experience in digital marketing at a consumer-facing brand or an agency

  • Analytical and data led thinker; proficient in Excel

  • Deep knowledge of Klaviyo (or equivalent Email platform), SMS outreach platforms

  • Deep knowledge of Facebook Ads Manager, SEO, Google Analytics and Shopify (or equivalent E-Commerce platform)

  • Ability to work well independently, as well as part of a team

  • Excellent verbal and written communication skills

  • Strong and positive work ethic; scrappy and entrepreneurial

  • Intellectually curious and love learning constantly

  • Passionate about fashion / jewelry / styling / design

  • College degree required

About Us

We are a fast-growing DTC brand, based in NYC on a mission to create jewelry that makes people smile! Founded by industry veteran Roxanne Assoulin, our purpose is to make the world a little bit brighter, bracelet by bracelet.

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