Digital Marketing Director

The Digital Marketing Director will be the leader of all marketing efforts at Roxanne Assoulin. Working with the Founder/Creative Director of the brand, this role will develop digitally-led marketing initiatives to power growth on, engage its community on owned social media platforms and generate leads via paid digital
marketing efforts. This individual will work closely with the E-Commerce Manager and be solely responsible for building
the infrastructure and processes required to strategically develop the company’s modern marketing capabilities. This role
requires a passion for increasing awareness for the brand, generating leads to convert on the site, leading his/her coworkers
by example, and the ability to multi-task in a fast-paced environment.
Holding expertise across all areas of the responsibilities noted below is less critical than demonstrating a command of
digital thinking and a drive to problem-solve across areas of the business. Only those interested in a challenge with a
willingness to develop new capabilities at a high growth company need apply!

Strategy & Analytics
• Integrate and manage sales targets, product initiatives, digital marketing platforms and tactics into singular launch
T&A calendar
• Coordinate all direct-to-consumer launches and track milestones across cross-functional teams to ensure on time
and on budget delivery of assets in partnership with E-Commerce Manager
• Generate consumer analytics / CRM insights, conduct competitive benchmarking, report on digital marketing
campaigns / initiatives and share digital PR metrics provided by agency
• Set KPIs for new marketing initiatives in partnership with Merchandise Planning Director and E-Commerce
• Manage 3rd party PR agency in alignment with PR strategy and opportunistically amplify PR moments across
owned digital channels
Digital Marketing
• Conduct e-mail marketing including managing e-mail calendar (messaging, assets, copy, product), A/B testing,
recommendations on design/copy to improve e-mail performance, reporting on e-mail performance
• Manage e-mail service provider Mailchimp
• Run and optimize performance marketing (display, search, social) including development of allocation model by
attribution / acquisition channel, coordinating assets from Creative and if needed, managing 3rd party agency
conducting campaigns
• Allocate digital marketing budget across campaign types (awareness, acquisition, conversion)
Social Media
• Schedule and coordinate all assets for posting on social platforms including Facebook, Instagram, and Instagram
• Analyze performance on social platforms (community growth, engagement rates, etc.), share findings with RA
team and make recommendations on how to improve performance on these platforms
• Generate ideas to communicate core brand strategies and initiatives on social platforms focusing on Instagram
and Facebook

• College degree required
• 5+ yrs experience in digital marketing at an agency or consumer-facing brand; fashion experience not required
• Ability to think strategically and execute tactically in a high-energy and fast paced environment
• Deep experience in developing digital marketing allocation models and executing budgets for digital campaigns
• Experience working with third party agencies (PR, events) to execute initiatives on-budget and on-time a plus
• Willingness to be a player-coach and hire team to support marketing needs
• Excellent verbal and written communication skills
• Ability to troubleshoot and problem solve
• Ability to work well independently, as well as part of a team
• Strong and positive work ethic
• Proficiency in Excel required and Powerpoint preferred